Irit Wald

Co-Founder & CEO

Entrepreneur, technologist, with over 15 years of meditating experience. During meditation, she understood the power of self-talk and thoughts and developed a tool that helps her and her children to stay positive and focused on the positive in life. Her life mission is to help as many people as possible to have a happier life full of love toward themselves and for others. Learn more.

Jenny Shalev

Co-Founder & CTO

I am grateful for the opportunity to design and build ThinkUp and to share all this love with you

Roy Dahasn


A singer-songwriter, composer, and producer, Roy Dahan, began his professional music career at age 30. His music has been described as “beautiful” and  “tough to explain but easy to love” (Independent Clauses, 2013). He draws inspiration for his music from an eclectic mix of classic Israeli folk artists, songs, and classical music composers.